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Free SEO Tips & Ranking Guide Tutorial
In this Free SEO tips website (Search Engine Optimisation) we will walk you through most of the factors that can affect your website's placement in Google and the other search engines.
Where relevant, at the end of sections we highlight the action you need to take to implement the changes and offer advice on how to make them. The nformation we have provided is free to all users. This website is supported by advertising.
We use only those techniques that Google finds acceptable and that they endorse in their own website optimisation guidelines. The SEO tips we use are based on these.
The information menu links in the column to the right link to the tips and to each topic covered. These should give you a good idea of what the website is about, they serve as an index to the site. You can click these links if you require specific information or follow the website flow systematically. At the end of each topic there is a link to the next section.
SEO Guide Requirements
To make these changes you will need some form of web or HTML editing software. You will also need an FTP program (File Transfer Protocol). This is the program that you use to upload your website files to your Internet hosting space. If you have signed up for a DIY website package you will need to be able to access and change the Meta content.
For this you should have a basic understanding of HTML document structure. There are lots of resources online that explain this. Have a look in Google if you need to refresh your memory.
While we have tried to write this in as simple terms as possible and provided a SEO glossary you will also need to be capable of understanding the instructions provided. However, even if you are struggling to fully understand the concepts you can get great results by just following the basic instructions and "actions required" at the end of the relevant sections. These actions required are highlighted in red.
Scope of the Free Guide
This is a FREE website that offers information about how to rank in the search engines. It is not about website design. Most people using this will already have their websites so we shall not be discussing design techniques. What we will say is that if your website has been designed using Flash, some Java, complex scripting or other techniques that are not search engine friendly you should consider a website redesign for SEO.
We do not pretend that this is a complete guide and there are other factors that we have not included but if your website has not been optimised and you follow the advice in here you should see an improvement in your ranking in the search engines. We cover both onsite and offsite optimisation.
Tips on Getting Indexed by the Search Engines
We include a guide to getting indexed by the search engines. This guide includes information on the search engine indices, your chances of getting found in the search engines and a description of Google's search algorithm. This section also includes an SEO example, information on selecting your domain name and how to interpret the search results.
Tips on Onsite Search Engine Optimisation
Search engine optimisation has two distinct areas of focus one of these is onsite SEO, where we apply the factors to our web pages that can affect their search engine ranking performance. Our onsite SEO coverage includes information on keyword research, how to check what your competitors are doing on their websites, meta tags explained, internal linking and the importance of website text content.
Tips on Offsite Search Engine Optimisation
Offsite optimisation is often overlooked by people who are building their own websites but it is actually much more important than onsite SEO. It is also much more difficult to control because it effectively relies on getting links from other websites.
Additional Considerations and Tips
Information on addtional SEO considerations is also provided. This includes a discussion on how to get included in the search engines, website performance and further information about the importance of text content, the cost of SEO a summary of the site content and a useful glossary of SEO terms.
We hope you enjoy this website and that it helps make your website more successful. Enjoy it and feel free to contact us if you see any errors or omissions.