Google Analytics and Website Statistics
In order to measure your website’s performance in the search engines you need to be able to track your visitor and other statistics.
There are some basic, free tools available for this as well as many commercial offerings but Google offers a free statistical data collection and tracking tool with a wide range of features.
With Google Analytics you can track statistics like ...
- Visitor Numbers
- Page Views
- Time Spent on Site
- Referring Sites
- Type of Web Browsers Used
- Traffic Sources
- Content Visited
- Top Landing Pages
- and much more.
Google Analytics is quite easy to install. If you have built your own website and are capable of installing a snippet of HTML code on your web pages then you should have no trouble. Once installed it can be used to very closely analyse visitor data.
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away. It also provides information about crawler problems on your website and offers information about submitting a sitemap.
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