Internal Linking
Internal linking or hyperlinking between pages is just one of lots of signals that Google uses to determine what type of content a page contains.
If a paragraph of text on one of the Caledan Trade Training website pages says something like, "Have a look at the information we supply on Training as an Electrician" where the words "training as an electrician" are a link, Google will take this as a signal that the destination page contains information about electrician training.
Internal linking is important for this reason and also because it can improve the user experience of your website. You can use internal links to direct people to other pages as appropriate.
For the same reason using keywords in the navigation menu hyperlinks can also be worthwhile. If you have separate pages for electrical, plumbing and joinery training your menu links may be something like...
• Trade Training Homepage
• Training as an Electrician
• Training as a Plumber
• Training as a Joiner
On larger sites or perhaps ecommerce sites you can place groups of related files in a common folder. Once again this offers a clue to the search engines about the website and page content. For example a folder called "shoes" could have URLS like www.websitename.com/shoes/ladiesshoes.html and www.websitename.com/shoes/gentsshoes.html.
Internal Hyperlinks - Actions Required Summary
- Ensure that logical and relevant hyperlinking is used throughout your website.
- Look for opportunities to link between pages on your website using keyword rich hypertext.
- If you use Javascript drop down or fly out menus you may be blocking these signals to the search engines. If you must use drop downs then consider placing text links elsewhere on your web pages. One technique is to repeat the menu using standard text in the page footer, which is the bottom part of the page that is often common to all pages.
- Research your keywords to ensure that you are using those that are most likely to assist your ranking.
- Don't overdo it.
(Note that hyperlinks may also be referred to as anchor text.)
Next Page - Page content for SEO >
