Internal linking or hyperlinking between pages is just one of lots of signals that Google uses to determine what type of content a page contains.
If a paragraph of text on one of the Caledan Trade Training website pages says something like, "Have a look at the information we supply on Training as an Electrician" where the words "training as an electrician" are a link, Google will take this as a signal that the destination page contains information about electrician training.
Internal linking is important for this reason and also because it can improve the user experience of your website. You can use internal links to direct people to other pages as appropriate.
For the same reason using keywords in the navigation menu hyperlinks can also be worthwhile. If you have separate pages for electrical, plumbing and joinery training your menu links may be something like...
On larger sites or perhaps ecommerce sites you can place groups of related files in a common folder. Once again this offers a clue to the search engines about the website and page content. For example a folder called "shoes" could have URLS like www.websitename.com/shoes/ladiesshoes.html and www.websitename.com/shoes/gentsshoes.html.
Internal Hyperlinks - Actions Required Summary
- Ensure that logical and relevant hyperlinking is used throughout your website.
- Look for opportunities to link between pages on your website using keyword rich hypertext.
- Research your keywords to ensure that you are using those that are most likely to assist your ranking.
- Don't overdo it.
(Note that hyperlinks may also be referred to as anchor text.)
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